Do you need a quick, inexpensive way to bring in new leads for your business, or your cause? Give some thought to the humble postcard, a time-tested medium for smart marketers. I can give you at least 10 good reasons for postcard printing but here are a few to get you started.
First, the fast part of the equation. Because of their simplicity, printers can print postcards more quickly than they can print most brochures, sales sheets, and so on. In addition, there’s no need to print envelopes, and then put the brochure into an envelope.
Of course, you could also print your own. Go Into an office supply store and pick up the card stock, either lined or plain, white or colored. Make sure to pick a size for which the post office will give you the postcard rate. Go online and get a template, {fill complete} the template with your information, and run the cards through your ink jet or laser printer.
Once you have finished the postcard printing process, or received them from a printing company, print the addresses using a mail merge program, and affix a stamp. That’s it. Just drop them off at the post office.
Second, postcard printing is about as cheap as a marketing initiative comes. All you have to print is one card; no envelope or support products. Minimizing the pieces does make a difference, whether you do it yourself or have a printing service do it for you.
For example, a direct mail insert within an envelope requires that a person spend time stuffing the insert into the envelope. If you’re having this done by a print company, they’ll charge you an hourly rate to cover their cost, and then mark up that cost. If you do it yourself, you have to consider the value of your time (which shouldn’t be free, should it?).
Mailing also costs less. The U.S. Postal Service offers a special rate on postcards, so you’ll pay less than you would to mail an envelope.
Remembering this exercise is all about bringing in new business or revenue, you should know postcards get viewed close to 100% of the time. Direct mail pieces in envelopes may be thrown out without being opened, but you really can’t avoid the message on a postcard. That makes the ratio of impressions per thousand pieces higher for postcards, and consequently a lower effective cost.
We’ve just touched on a few key points about advertising with post cards. For a look at other factors, including flexibility, split-testing, and mandatory brevity, see the article 10 Reasons to Market with Postcards: Click here: Postcard Printing