What are mobile billboards?  Well as most of you already know what a regular billboard is, a mobile billboard is exactly the same thing, except it is moving or mobile.

You can see it in various forms.  You can see it in advertising trucks San Diego, or vehicles built specifically to carry billboards around.

Why are there a lot of businesses using this type of advertising to get their message to the consumers?  I have some unique insights I am going to share that I have gained from running my own San Diego mobile billboards company.

First let’s talk about what it is going to cost you.  Mobile billboard rates are actually very comparable if not better than your traditional outdoor media such as traditional billboards.

With the cost being very competitive if not better there is another advantage that weights it in it’s favor.Actual views, exposures, or impressions to the prospects.

Compared to regular billboards a consumer could just drive by it without noticing it.  But the way a mobile billboard displays it’s message, it is more effective.And the way it is able to do that is by being in the consumer’s face.  You can’t just drive by it.It is right in front of you at eye level, stuck with you in traffic

This is powerful.A prospect who is caught in traffic with an advertisement staring at them in the face can’t be turned off.

That is one of the major problems with traditional forms of advertising like TV or radio.  With the advent of Tivo and satellite radio, a consumer could practically live commercial free.

So going with a mobile billboard allows the business to get their message read and impressed upon the mind of the consumer.

If you are a business who is looking to build brand recognition, what better way could there be than a bold and beautiful full color display of your ad.  It screams for attention.  And when the consumer really has nothing better to do in traffic, you really don’t have to scream that loud.

With a lot of businesses struggling because of the economy, using mobile ads might be just the trick they need to save their business.More leads and more sales are going to happen by using this type of advertising. 

You are going to get exposure.  You are guaranteed to having your message heard and read.What more can a business ask for.

You can see it’s effectiveness by the way more and more businesses are using it to advertise.  In 2004 alone, there was over $5.8 billion used on this type of advertising.With the amount of money being spent, it has to be working.

So for businesses looking for a shot in the arm for more customers, this might be the ticket they are looking for.