Fortunately. magnets have a way of getting under the guard of message weary consumers and they have an intrinsic value that means they get kept.

With around fifteen visits daily to the fridge, it is a centre point for family life – fridge magnets do get viewed . Once there, they have a knack of sticking around…ready for the right moment the home owner wants the service, product or help.

Key to being kept, is the relevance of the message to the home owner – do they anticipate needing what’s offered – and if so, it’s onto the fridge 

In advertising terms they are non-perishable and keep on going on and on. With an average life of 4.7 years the fridge magnet gets plenty of views for its low price Then, remember how frequently you’ve misplaced a business card, a piece of paper but, how rarely you loose a fridge magnet. 

They are available in many types, with the most common fridge magnets being rectangular and square shapes with either square or round corners. Sizes range from small 3cm x 3cm sizes and up, matching size with message. And it will be no great shock how the larger the size, the greater the price.

In a hotly competitive world, just getting your message through is a challenge.  Pulling your prospect toward buying from you, may need just some different graphics, a smart twist of phrase or something else…

That may be, a move to having a fridge magnet shaped to be relevant to your profession. There are many shapes – taps for plumbers, houses for real estate salespeople, cars for car repairs, chickens for takeaway chicken shops and so on.  And if there’s not something from amongst the standard selection of shaped magnets, you can create your own.

Why fridge magnets are so unique is, they are sitting there…waiting for the customer’s need to arise and at that moment of need – bam…you can help them. Once distributed, fridge magnets silently go on advancing what you do, until the prospect’s needs are present – they solve the main problem with advertising – the need for a co-incidence of seeing the advertisement and the need to buy.